The new London brand helping you feel sexy again
Be honest with yourself: when did you last put on harness? Failing that, what about a jockstrap? How about anything other than the comfort of those tired-looking joggers? Well, we’re laying down the gauntlet. It’s time we got SEXY again.
Luckily, there’s a new brand that can help with that. Launched by London-based duo Danny Baldwin and Davide De Polo, Sinner is a bold, body-positive label created to make wearers feel empowered, confident in their own skin and, yes, sexy. Established on a belief that everyone has the right to be who they are, Sinner’s creators are reclaiming a word used to outcast those deemed to have done something wrong according to religion or law; those who have ‘sinned’.
So, how are they doing that? With a sleek range of harnesses, jockstraps and briefs to fit all body sizes, as well as socks, baseball caps and – of course – face masks. There’s even rope and hoods if you’re into that sort of thing.
“Wearing Sinner will make a person feel daring, unashamed, comfortable within their body and allied with a community that doesn’t judge but embraces and celebrates differences,” says Baldwin.
Love the sinner, isn’t that what they say?