As the world gears up for another unforgettable Pride season, most businesses show their allyship with a Pride collection. Most of these businesses don’t really do much for the LGBTQ community, which makes us question their true motive for their pride collection. We should all support LGBTQ-owned businesses, as they are more likely to give back to the community. Bear this in mind as I introduce you to a brand everyone is talking about.
An LGBTQ-owned, London-based underwear and swimwear brand named Club Seven is making waves with its first-ever Pride underwear collection. Since the announcement, more than 50% has already been sold out during pre-order. Judging by this early reaction, these Pride underwear are set to be the unofficial uniform this 2026 Pride season and summer.
Why This Drop Is Different
Pride is about visibility, love, and embracing who you are. This Pride collection is designed for you to wear your Pride comfortably. It is a limited-edition collection that would never be restocked. Every piece features the brand’s moisture-wicking technology and enhanced breathability, essential for navigating the sweaty chaos of the Pride in London parade route or a packed dance floor at Heaven. And let’s be honest about the real reason Club Seven has cultivated a cult following in the UK: the pouch. The collection maintains its signature spacious, supportive fit that has made them a go-to for men seeking both silhouette and sanity. They are also donating proceeds from this collection to MindOut Charity and London Friends Charity,both helps gays with mental health.
How to Secure Your Pair
The collection is now available to order online after a good pre-order period.
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