With no clubs open and no crowds to play to, the lockdowns were particularly tough on DJs. Some were forced to turn their attention to new pursuits, if only for their own sanity. This included Rafael Olyver, a regular face behind the decks at Mad Men, Pose and the recently started Apocalypse afterparty. This year, he launched Meow London, a streetwear brand that celebrates freedom of expression and creativity, all at good value and designed to last, too.
With the ambitious plan to launch a new collection every month, there’s already a huge range of items up on the online store. These range from staples, such as hoodies, joggers and socks, to more eye-catching items that are sure to turn heads, like swimwear, a rainbow-drenched Pride range and a new selection of retro-inspired t-shirts. Many of the pieces are unisex and will easily find a way into your everyday wardrobe.
We had a quick chat with Rafael about his new project.
What made you want to start your own clothing brand?
I always had a dream to do this. During the pandemic, the way to make it a reality came to me unexpectedly. I instantly fell in love with the possibility to create my products especially for each customer and have them delivered straight to their place. A mix of technology and quality, that’s Meow London.
What are the fashion influences behind Meow London?
When I have to create something, whether it’s podcasts or clothes, I try to make it with my signature. My favourite fashion style is streetwear so my brand would not be in another style. I started with a huge catalogue to show my versatility. I want people using Meow London in the clubs with our t-shirts, in a restaurant wearing a polo shirt, getting warm with our colourful winter collection of hoodies, jackets and sweatpants, and even going to the gym with our shorts and tank tops.
Have you got any future plans with the label?
Yes, I want to expand my catalogue of clothes and accessories with more unisex products. And in a near future, hopefully, open our first physical store.
What’s your favourite piece/collection so far?
My favourite piece is probably the black tank top with the big logo on the chest, but I also like the winter collection, too. Normally winter clothes are so boring in black or grey, so I decided to create everything in a range of seven colours.
Shop the latest collections at meowlondon.com