The pioneers in electro-sex celebrate two decades in the game
Not many people make the jump from the medical world to the sex industry, but Andy Smith is one of them. After working as an electronics design engineer for medical e-stim companies, Andy noticed that, during clinical trials of these devices, test subjects gave the unexpected feedback that they were being turned on by the electro sensations. Never one to miss a beat, he was inspired to start a ‘for pleasure’ electro-stimulation brand and ElectraStim was born.
“Looking back, it was a bold and almost naive choice which could have so easily blown up in my face, but as it happens, it was the most life-changing decision I ever made, in a positive way,” Andy says.
That was 2001 and in the two decades since, ElectraStim has grown from a burgeoning name in a niche category, to one of the world’s leading electro sex manufacturers; taking home numerous product design and ‘Best Of’ awards in the process.
The small, specialist team – based in Hertfordshire – handle almost all functions of the business from design to production, to shipping; favouring an ‘in house’ approach to most aspects of life at ElectraStim. “Personally I attribute this to a lot of ElectraStim’s success.” said Claire Blakeborough, Marketing Manager. “You could say we’re all control freaks but the truth is that no one knows our products and processes better than we do, so the holistic approach just works for us. It also gives us the flexibility to develop new products to our own timeline which is an enormous bonus. We all chip in with whatever needs doing and it’s worked out well so far!”
“The brand has developed ten-fold over the past twenty years,” Andy adds, “but the values are still the same – high quality products backed by high-quality service.”
The anniversary offers an opportunity to look back at its successes. This year, the brand will be releasing special anniversary editions of its two best-selling products, as well as a new addition to its range that will be geared more towards beginners. Plus, a top-secret collaboration with one of the industry’s biggest names promises further surprises.
If you want to try something a little different in the bedroom – and after the year we’ve had, who can blame you? – ElectraStim should be your next destination.