You’re ten minutes into a conversation that’s actually going somewhere. He’s funny. He’s 400 metres away. You’ve quietly rewritten your last message twice. You’re having to engage, but it feels good. Then the screen becomes an advert. Nothing useful. Some stupid idle game. By the time you’ve waited for the tiny X to appear, deliberately the size of a grain of rice, the moment has gone somewhere else, and so has he.
You scroll. You hit profile number 100 and the app informs you that the rest of the men in your city are available for £13.99, £19.99 or £24.99 a month. Sometimes, outrageously, per week. You close it. You open it again forty minutes later. Obviously. Eventually you start wondering: maybe it’s me?
Maybe my profile’s rubbish. Maybe nobody wants to talk to me. Hello. We’re Brodar. First thing: it’s not you. It’s those apps. So we built a gay app that doesn’t do any of that.
No adverts Not “fewer adverts”.
None. Ever. Free account or paid, you will never see an advert on Brodar. Not between profiles, not over a chat and not disguised as something useful. Brodar would love to tell you this was a difficult ethical stand, butIt wasn’t. Adverts on apps are terrible and everyone knows it.
One price. That’s it.
Brodar PRO is £7.99 a month. There’s no bronze, silver or gold. This isn’t the Olympics, and you shouldn’t need a comparison table to work out which category of customer you are. Messaging and unlimited scrolling are free because they aren’t premium features. They’re the point of the app. PRO is for extras. The essentials stay essential.
Any app can put “we believe in real human connection” on its website. It costs nothing and means nothing if the same app is charging you £24.99 to see who’s nearby. Apparently, their “real connection” has a price tag.
The small stuff matters
When you write to Brodar, they answer. They’re gay owned and operated, and Brodar is moderated by real people, not AI. If you’re stuck, have an issue or think something could be better, tell them. The guys using Brodar help shape what Brodar becomes.
Brodar is still growing, and right now they’re busiest in London and Manchester. That’s changing as more people join, and they’d rather be upfront about it than pretend otherwise. Brodar is made in Europe for the UK first by a small team, not a division of some enormous American company with a growth target to hit by Thursday. They want Brodar to get bigger. thry just don’t want to become everything we disliked about the apps that were already big.
Try the other app, not another app.
Brodar are not telling you to delete anything. You weren’t going to anyway. Just put Brodar next to it. Open it on the nights when your usual app feels like work. Twenty minutes of scrolling, two adverts and nothing resembling a conversation that turns you on, connects you to someone or leads anywhere interesting. On a smaller app, you’re also more noticeable. Brodar lets you show off properly, with photos, videos and profiles that can go as spicy as you like. Brodar can’t promise someone will reply. That’s human nature, and no app can fix that. But if he doesn’t reply, at least it won’t be because an advert for a mobile game interrupted him halfway through your conversation. One extra icon. A bit of curiosity. Try the other app.
