Body confidence isn’t about chasing perfection; it’s about showing up as you are and feeling good doing it. Whether you’re poolside, beach-bound, or just stripping it back at home, the right underwear or swimwear can shift everything: posture, mood, confidence, the lot.
For this edit, we’ve pulled together some of the hottest looks from brands that get it, including Addicted, Libidex, Liberation X, Prowler, Jock Party, VOCLA, and Den Loungewear. From barely-there briefs to statement pieces that demand attention, this is about finding what makes you feel like your best, most unapologetic self.
DEN Summer ’26 Swim Briefs
Their SKINNY swim brief is cut with a slim hip and sits low on the waist, with a high shaping around the rear.
Designed with a supportive mesh-lined pouch and a removable foam cup, they give you the freedom to customise your fit and feel.
Iconic DEN rubber badge on the right hip
Drawcord with gold metal tips for a luxe, secure finish
Expertly cut to cup your butt
Removable foam cup for optional shaping and support
£34.00 – Click here to buy now from denloungewear.com
PUMP! Water Thongs
Colour-block design in four colourways, with accentuating pouch piping, low-rise waist & bold silhouette, UPF 50+ sun protection, and dual-layer cup to lift & define. And it’s pretty hot for the gay beach!
Design – colour-block navy & khaki design with accentuating pouch piping, PUMP! label.
Material – super-stretchy polyester & elastane quick-dry blend.
Waistband – low-rise waist, minimal rear coverage for a bold silhouette
Features – UPF 50+ sun protection, contoured pouch for additional comfort and definition, dual-layer cup to lift and define, microfibre leg pipings for an improved fit.
£39.50 – Click here to buy now from VOCLA.com
ES Collection Seychelles Swim Shorts – Violet
Turn up the heat, and help save our planet with the ES Collection Seychelles Swim Shorts
in Violet.
Made from recycled materials, these shorts feature a stunning tropical print and unique U-Shape Technology for comfort and support.
A curved turn-up design and a matt-feel fabric complete the look. Swim in sustainable style!
Super-elasticised waistband with dual drawstrings and metal finishes
Dual front pockets
ES Collection logo in matching silicone on front
100% polyester recycled
Proudly designed and made in Barcelona
£87.00 – Click here to buy now from addicted.co.uk
PUMP! Drip Water Cheeky Swim Brief – Graffiti
Make waves with the Drip Water Cheeky, featuring a bold graffiti-inspired print for urban energy in the water. Crafted from ultra-soft microfiber fabric, it delivers a secure, body-hugging fit with a low-rise front and a revealing rear cut.
Soft microfiber body with PUMP! graffiti pattern
Printed with a waterless eco process
Colorfast & moisture-wicking fabric, resistant to pilling & heat
UPF 50+ protected fabric
Every meter of this fabric is made from 12 recycled PET bottles
Low-rise front & revealing rear cut
Placement of the printed pattern varies from piece to piece
£49.95 – Click here to buy now from prowler.co.uk
MODUS VIVENDI Heritage Tanga Brief
Classic & vibrant colours with retro sports-inspired striped waistband, sleek tanga-style brief with no side material, for easier leg movement and a sexy vibe, premium quality stretch cotton
Design is also available as a bikini brief, classic brief, boxer, and jockstrap
£25.50 – Click here to buy now from VOCLA.com
Garcon Model Red Graffiti Swim Shorts
These are the bomb-diggity lifeguard red swim shorts! Garcon graffiti print, Malibu bright AF, sleek fit.
You’ll be the hottest stud on the shore.
£40.00 – Click here to buy now from Jockparty.shop
Gee Shorts
The Gee Latex Shorts feature a clever little G-string style panel – they work wonderfully with a translucent main colour. Please note that the zip, if selected, is matched (or closely matched) to the second colour.
Seen here in Translucent Pink and Black
Main latex thickness 0.40mm
£71.96 – Click here to buy now from Libidex.com
Prowler Blue Paw Brief Blue White
These stylish briefs from Prowler are certain to get heads turning! Made from a polyester and spandex blend, these briefs feature a white and blue two-tone waistband, the classic Prowler paw logo stitched at the front of the waistband, and a paws design in different shades across the material. This brief feels just as good as it looks when you slip it on!
£11.96 – Click here to buy now from prowler.co.uk
Cut4Men Peekaboo Mini Pants
Unique shorts featuring cut-out pouch connected to metal ring at waistband.
Fabric 90% Polyamide and 10% Elastane.
Very light and comfortable to wear.
£24.25 – Click here to buy now from liberation-x.com
SUKREW Wet Look Brief
Bold fetish-inspired ‘wet look’ black glossy body with an enhanced, longer, larger & supported pouch. It’s this season’s best-seller.
Design also available as a thong, crotchless thong, backless brief, crotchless brief and boxer brief.
£19.99 – Click here to buy now from VOCLA.com
JOCK Pink Leopard Print Thong
Check out JOCK’s super sexy Pink Leopard Print Thong. Available in sizes small-XL
£9.59 – Click here to buy now from Jockparty.shop
CODE 22 Zebra Thong
Sexy Y-back thong with semi-sheer subtle zebra print, in black or khaki, with support pouch & modern low-rise waist
Design also available as a jockstrap, brief, or boxer silhouette
£22.50 – Click here to buy now from VOCLA.com
‘Gone Cruising’ – DEN X LOMAX – Regular Swim Brief
Designed in collaboration with Craig Lomax Designed with a supportive mesh-lined pouch and a removable foam cup, to customise your fit and feel.
Drawcord with gold metal tips for a luxe, secure finish Iconic DEN rubber badge on the right hip£36.00 – Click here to buy now from denloungewear.com
Addicted Exotic Birds Swim Shorts Black
Lost in the wild? Stand out with Addicted Exotic Birds Swim Shorts. Splash into fun with vibrant bird prints on a lush backdrop. Experience comfort with U-Shape Technology, providing a snug fit for your essentials.
Super-elasticised waistband with coloured drawstrings
Dual front and single rear pocket
AD logo in coloured silicone
100% Polyester
£78.00 – Click here to buy now from addicted.co.uk
Cut4men Ergonomic Jockstrap-Bl4Ck
Black jockstrap in moisture-wicking polyamide blend. Supportive front pouch, open back, designed to keep you dry during activity.
£25.15 – Click here to buy now from liberation-x.com
TOF Paris Champion Jock Strap Pink
Discover the Champion jockstrap, a standout piece from our collection of men’s jockstraps. Made from soft bi-stretch cotton, it combines bold design with unmatched comfort. With its generously sized front pouch, this jockstrap provides both support and freedom of movement, perfect for everyday wear or special occasions.
TOF GEAR jacquard waistband, both durable and flexible, for a premium finish.
French-made in their Paris workshop.
Bi-stretch cotton fabric that’s incredibly soft for unmatched comfort.
£29.95 – Click here to buy now from prowler.co.uk
Sailor Shorts
For those with the sea in their blood, these Sailor Shorts are just the thing for a night out.
£139.95 – Click here to buy now from libidex.com
JOCK Silky Semi-Transparent Briefs – Red
JOCK super sexy silky briefs are just everything! That perfect mix of classy and slutty all rolled into one.
A classic brief cut with semi-transparent poly-elastine that gives a peek at what’s underneath.
Finished off with a jock branded silicone patch
Soft, breathable and silky to the touch. Try and not get excited in these!
Available in sizes small – XL and in 7 colours
£12.79 – Click here to buy now from Jockparty.shop
Addicted Band Shorts Yellow
Perfect for dancing, gym sessions, or chilling out, these shorts are crafted from luxuriously soft 100% cotton and feature a striking Addicted logo band.
100% cotton fabric, Addicted logo-band, Super-elasticised waistband, Dual drawstring for perfect fit & Dual side pockets & rear pocket
£43.00 – Click here to buy now from addicted.co.uk
