Love, dating disasters and unapologetic self-expression are on the agenda as six LGBTQ+ personalities share their stories in a new social series celebrating queer identity and connection.
Dating can be complicated enough without feeling you have to hide parts of yourself. That’s the thinking behind Match In Full Colour, a new campaign from NYX Professional Makeup and Tinder, bringing together some familiar LGBTQ+ faces for candid conversations about romance, confidence and being yourself.
Launched on 2 November, the social-first series features Married at First Sight UK star Ella Morgan, former Gogglebox favourite Joe Baggs, RuPaul’s Drag Race UK star Kitty Scott-Claus, and creators Jason Kwan, Shania Parris and Tyreece.
Across a series of short videos, the six share everything from heartwarming romantic encounters to their more scandalous dating experiences, exploring how beauty, identity and self-expression can help people feel confident enough to make meaningful connections.
Dating, coming out and finding confidence
For LGBTQ+ people, dating apps can offer more than an opportunity to meet someone new. They can also provide a space to explore identity, experiment with self-expression and connect with people who understand their experiences.
Research commissioned by Tinder found that 59% of Gen Z LGBTQ+ respondents had come out on a dating app before telling friends or family. Meanwhile, 74% of respondents said dating apps offered a comfortable space to express their gender and sexual identity, with 65% feeling safer coming out through apps than in person.
The findings come from a 2024 survey of 4,000 LGBTQ+ adults across the UK, US, Australia and Canada.
It’s this relationship between confidence, identity and connection that Match In Full Colour sets out to explore.
Ella Morgan celebrates being unapologetically herself
Among the campaign’s stars is reality TV personality and presenter Ella Morgan, who was previously recognised as one of Tinder’s most-liked singles.
Speaking about embracing her identity and approaching dating with confidence, Ella says: “I love my trans-ness and other people obviously love it too.”
Elsewhere, content creator Tyreece reflects on the role beauty has played in discovering and expressing his identity.
“Make-up helped me express who I am, by not being a barrier but by being a tool to help me express what’s inside,” he explains.
And Drag Race UK favourite Kitty Scott-Claus has some characteristically forthright advice for anyone navigating the dating scene.
“Show them all your colours, if they can’t handle you at that, they can’t handle you at all babes.”
It’s a sentiment that sits at the heart of the campaign, encouraging LGBTQ+ people to embrace their identities rather than reshape themselves to meet somebody else’s expectations.
More than a makeup collaboration
Match In Full Colour marks the second partnership between NYX Professional Makeup and Tinder, bringing together two brands exploring the connections between beauty, self-expression and dating.
For NYX, the campaign also builds on its ongoing Proudly Pro-You initiative, launched in 2019 to support LGBTQ+ communities, organisations and safe spaces.
According to the brand, the programme has supported more than 25,000 LGBTQ+ people through its work with organisations including UK Black Pride, Stonewall, West London Queer Project and The Cocoa Butter Club.
Through Match In Full Colour, NYX and Tinder are encouraging LGBTQ+ people to approach dating with confidence, embrace their individuality and celebrate the qualities that make them who they are.
Because finding someone who likes the real you is rather more appealing than spending an entire date pretending to be somebody else.
Find out more: The video series can be discovered through NYX Professional Makeup and Tinder’s social channels, click here to see more!
