After spending 35 years working in the fashion industry, Jonathan Copp wanted to start his own brand inspired by the queer experience.
Many of us will be familiar with the hanky code, but far fewer of us actually use it in real life — why would we when we can use apps and crop-tops emblazoned with VERS BTM on the front?
Founder Jonathan CoppThat’s all well and good, but Jonathan Copp wants to hark back to an age in which desires were more covertly communicated. That’s why he’s recently launched his own fashion brand Coppwear, which he says is rooted in queer history, fetish culture, and the underground languages of identity.
So what does that look like in practice? So far, the brand’s signature piece is the Berlin Hoodie, so-called because the first samples were taken to Folsom Europe back in 2023 and proved wildly popular.
Available with four colour variations (inspired by those famous hankies), Jonathan designed the hoodies to be structured enough to comfortably fit over fetish wear and heavyweight enough to withstand the rigours of queer nightlife.
Over time, Jonathan hopes to expand the range even further, but now’s the time to discover a queer-owned and queer-inspired brand just as it’s taking off.
